TM.Biz: A new weapon for brand owners

TM.Biz is a workflow tool that provides brand owners, trademark lawyers, domain name resellers and marketing managers the ability to search, reserve, and watch usernames on the Internet’s top 500 social networks. To become a beta tester for TM.Biz, please visit www.tm.biz.

EnCirca is proud to announce the Beta launch of TM.Biz.

TM.Biz is a workflow tool that provides brand owners, trademark lawyers, domain name resellers and marketing managers the ability to search, reserve, and watch usernames on the Internet’s top 500 social networks. 

The role of usernames on social networks is following a similar pattern as domain names.  But social networks have none of the protection mechanisms trademark owners enjoy with domain names.  There is no dispute policy such as UDRP (ICANN’s Uniform Domain-Name Dispute-Resolution Policy) to recover infringing trademarks; there is no public whois to determine the identity of who controls a user name; and there are no anti-cybersquatting laws designed to prevent consumer confusion over the source behind a trademark.  In fact, most of the social networks do not even have a policy for recognizing the rights of trademark owners.

In addition, users are able to generate income by placing advertisements on their public profiles.  An aftermarket for the re-sale of social network accounts has emerged, with auction sites such as eBay offering users the ability to sell their accounts to one another for hundreds of dollars.  The ability to resell accounts has led some users to warehouse thousands of names in hopes they might sell them later. In fact, one individual has amassed over one million Facebook accounts for resale.

TM.Biz is more than a simple user name check.

The TM.Biz Search service is a real-time exact search of usernames on the 500 top social networks.  Users can segregate results by brand or client, review their search history, generate in-use reports of taken accounts and share their searches with colleagues and clients.

The TM.Biz Reserve service allows trademark owners to outsource the manual and tedious process of reserving brand names on hundreds of the most popular social networks.  TM.Biz completes all the stages of establishing user accounts: initiating the sign-up process, adding contact information and verifying that accounts are active on up to 500 social networks. 

The TM.Biz Watch service is an automated monitoring service that monitors over 500 social networks and notifies trademark owners via email if someone reserves their brand as a username. 

To become a beta tester for TM.Biz, please visit www.tm.biz.

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