Amid all of the controversy about the .SUCKS Registry, the Registry behind the adult content TLDs is taking the opposite approach and offering trademark owners really really low prices for trademark protection. Best of all, no federal trademark is required nor is submission to the Trademark Clearinghouse.
The ICM Registry is now launching .PORN and .ADULT. This is the same Registry behind .XXX and the .SEX TLD launching in the fall of 2015.
The .XXX Registry launched in 2011 had over 80,000 blocks by trademark owners. In 2015, there are only 35,000 records in the Trademark Clearinghouse eligible for the .PORN and .ADULT Sunrise periods. Thus, to reach the larger potential market, the Registry has added launch phases that are open to all business and celebrities, without the requirement of a federal trademark or submission to the Trademark Clearinghouse.
In addition, to ease the pain even more, ICM has essentially dropped its prices for all three TLDs. This has allowed registrars like EnCirca to lower its pricing from the standard $99/year to as low as $13 for the first year for all three TLDs.