The .Jobs domain moved one step closer today to offering .jobs registrants an innovative new service for recruiting new employees.
The Registry has proposed using generic .Jobs domains, such as city names and occupational names, to help employers promote their job openings. The idea has been opposed by a coalition of existing job board operators.
The coalition of job boards have argued that a new service of allocating .Jobs domain names that did not match a company name and displayed content from third party websites changed the .Jobs charter
In a response posted today on ICANN’s website by the Society of Human Resources Management (SHRM), the Sponsor for .Jobs, SHRM has succinctly dispelled whether the proposed new service changes the .Jobs Charter.
SHRM’s response is simple and clear: the .Jobs charter remains intact with the new Registry service.
We believe that the decision to approve Employ Media’s proposal for the .JOBS TLD does serve the needs of the international human resource management community. After extensive discussions, the PD [Policy Development] Council was of the opinion that the changes requested by Employ Media would provide useful information sources for those in the Community such as those who are involved in staffing and talent management.
A close reading of the .Jobs Charter ( located here: http://www.icann.org/en/tlds/agreements/jobs/appendix-S-06aug10.htm), shows that there is no language in the Charter restricting .Jobs registrations to the names of a company or limiting content to that of a single entity.
Although allowed by the Charter, these restrictions were in place as a result of operational policy determined between SHRM and Employ Media, the registry operator for .Jobs. Policy that SHRM and Employ Media are empowered to change as long as they are consistent with the Charter.
The straighforward response to ICANN from SHRM is here: http://www.icann.org/en/committees/reconsideration/shrm-answers-to-bgc-questions-12nov10-en.pdf.
Hopefully, the ICANN Reconsideration Committee moves quickly and decides in SHRM’s favor. If they do, it would be another vote for encouraging marketplace competition, along with ICANN’s recent decision allowing cross-ownership of registries and registrars.