Shut out of Sunrise B? If you can’t beat ’em…

For trademark owners not eligible to block their trademarks in sunrise B, they should evaluate applying under Sunrise AD, Landrush and General Availability to protect their brands.

If you are a trademark owner that is not eligible to block your trademarks in sunrise B, there are several options to consider…

Apply under Sunrise AD

If you currently own a pre-existing domain name registered prior to February, 2010 and you would like to register the name in .xxx, then Sunrise AD may be for you. Sunrise AD runs in parallel with Sunrise B and concludes on October 28.  In order to qualify for Sunrise AD, you must join the .xxx sponsored community. Fortunately, the membership criteria is very broadly defined.   Eligibility includes a category called “Service Providers” of others in the community, including manufacturers, delivery companies, caterers, distribution companies, banking services, stylists and hosting services.

Successful applicants under sunrise AD will need to renew their domain name annually. The owner’s name will appear in the Whois as the domain name owner.

Apply under Landrush

.XXX Landrush is recommended if your brand represents a common or generic string.  Landrush also requires registrants to join the sponsored community.  If they are the only party applying for the domain name, the domain is theirs for the minimum price. If more than one party applies for the same domain name, then it goes to auction and is sold to the highest bidder.

Successful applicants will need to renew their domain name annually.  The owner’s name will appear in the Whois as the domain name owner.

Apply under General Availability

First-come, first-served registrations begin during the General Availability phase in December, 2011 for any domains still available after sunrise, landrush and premium auctions.  Membership in the sponsored community is not required.

Successful applicants will need to renew their domain name annually.  The owner’s name will appear in the Whois as the domain name owner, although proxy services will be allowed for these names.

Brands Owners Need to Act

Auction activity for premium generic strings in .xxx indicate there is a lot of interest among domains and investors.  This implies increased demand for landrush and general availability.  Trademark owners should consider carefully their options before it is too late.

Brand owners are welcome to contact EnCirca with specific questions about pre-validation of their trademarks.  Send email to sunrise@encirca.com

1 thought on “Shut out of Sunrise B? If you can’t beat ’em…”

  1. I was under the impression that a domain name was secure when it is registered with Encirca.
    Why would I need to sign up for Sunrise? Is my domain name in danger of being lost?
    Kaye

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