Is leap of faith the new TLDs’ sole branding strategy?

Warren Buffet famously said, “It takes twenty years to build a reputation and five minutes to ruin it.” Every TLD applicant will need to decide how to build trust in their new TLD. The question is, how will they do it? Will you do it up-front or do you expect your public to take a leap of faith?

Warren Buffet famously said, “It takes twenty years to build a reputation and five minutes to ruin it.”

Every TLD applicant will need to decide how to build trust in their new TLD. The question is, how will they do it? Will you do it up-front or do you expect your public to take a leap of faith?

Read the rest of my article on: CircleID

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