Heartwarming videos about domain names? Yup!

Neustar, the .us registry has come out with a new marketing campaign about the power of .us for small businesses. A series of videos featuring “cash mobs” visiting unsuspecting small business owners highlights the usefulness of the domain – and could even be called tear-jerkers!

To reserve your preferred name in the .us domain, visit EnCirca’s .us registration page.

Two fun .us videos follow. Check them out!

Parkflorist.us Visited by .us Cash Mob

Bikeworks.us Visited by .us Cash Mob