The dotMobi bundle of keywords and Chinese-language .mobi domains will be available in a special sunrise period beginning at 4 a.m. UTC on October 29, 2009, and will finish at 4 a.m. UTC on November 28, 2009.
This sunrise period is ONLY for trademarks registered in Mainland China, Hongkong, Macao or Taiwan.
Immediately after on November 28, 2009, general registration will commence, and the keyword / Chinese-language .mobi domain bundle will be available at standard prices.
dotMobi, the company behind the .mobi top-level Internet domain, today announced the availability of its one-of-a-kind mobile keyword and .mobi domain bundle for Chinese brands and businesses.
Currently, more than 50% of China’s 1.3 billion citizens are estimated to be mobile subscribers—a figure that will quickly grow with the advent of 3G networks, which are just now arriving in China. And as with other countries, 3G mobile network speeds will drive the growth of mobile Web use. dotMobi’s unique mobile keyword and .mobi domain bundle is designed to meet the needs of businesses in that burgeoning mobile Web environment.
Trey Harvin, CEO of dotMobi, said, “The packaging of mobile keywords and .mobi domains is a global first. This gives Chinese site owners the flexibility of using the .mobi domain to help ensure successful discovery by search engines, while using both the .mobi domain and matching keyword in advertising efforts.”
Keywords — memorable words that a user can type into a mobile phone instead of a number– are very popular in China. And specific to the Chinese market, dotMobi will offer Web addresses in Chinese characters. These addresses in non-standard language characters are known as Internationalized Domain Names (IDNs). The use of Chinese-character IDNs will allow Chinese-language mobile Web sites to be found more easily by search engines. According to Analysys International, more than 270 million Web searches were performed on mobile phones in China in the second quarter of 2009–double the figure from a year earlier, which highlights the importance of search for the Chinese mobile Web.