There are some new TLD applicants that really really really want to be the first new extension to launch.
One of these is the Arabic TLD: شبكة., which means “.web” and transliterates to “.shabaka”. They are hoping to begin the Sunrise Period for trademark owners in October.
It is not going to be a very active Sunrise Period as there are only 14 Arabic trademarks in the Trademark Clearinghouse and even fewer registrars ready to resell it. So, some trademark owners may just need to wait and jump in during the first-come, first-served General Availability period.
But someone needs to go first.