Just two weeks left on on .XXX 10-year block

EnCirca is offering a 10-year block of .XXX domains for just $120 ($12/year) during the month of May. This special offer is made possible because of special pricing made available by the .XXX Registry. The special pricing will end on May 31.

Unlike the original .XXX blocks that were sold to registered trademark owners back in 2011, the 2013 block does not require a registered trademark.

Any business is eligible to apply and block their company name, product name or slogan. Celebrities and entertainers are also able to block their name without providing any documentation.

The 10-year block will not resolve, unless the owner chooses otherwise. The .XXX Whois will display the owner of the block.

To apply for the block, please visit:
EnCirca .xxx landing page

EnCirca Brings Back the .XXX Block for Rights Owners

EnCirca is offering a 10-year block of .XXX domains for just $120 ($12/year) during the month of May. Any business is eligible to apply and block their company name, product name or slogan. Celebrities and entertainers are also able to block their name without providing any documentation.

EnCirca is offering a 10-year block of .XXX domains for just $120 ($12/year) during the month of May. This special offer is made possible because of special pricing made available by the .XXX Registry.

Unlike the original .XXX blocks that were sold to registered trademark owners back in 2011, the 2013 block does not require a registered trademark.

Any business is eligible to apply and block their company name, product name or slogan. Celebrities and entertainers are also able to block their name without providing any documentation.

The 10-year block will not resolve, unless the owner chooses otherwise. The .XXX Whois will display the owner of the block.

To apply for the block, please visit
EnCirca 10-year .XXX Block

EnCirca, Inc Announces A Perfect Success Rate For The .xxx Sunrise

Trademark Owners Have Just 10 Days Before Sunrise Is Over

Today, EnCirca announced it has achieved a perfect success rate in pre-validating trademark applications for the .xxx sunrise period*.

Trademark owners get only one chance to get it right to block their trademark in the new .xxx domain.  So, pre-validation is essential.  EnCirca attributes its success through the use of the Trademark Fact Check analysis service.

Trademark Fact Check automatically screens sunrise applications for over 20 different criteria required by the .xxx registry.  Its scope is global with real-time searching of 65 national and regional trademark databases.

In previous sunrise periods, it was reported that up to 50 percent of applications were rejected as a result of errors. So far for the .xxx sunrise, the registry is reporting a rate of 20 percent.

In comparison to these results, EnCirca’s success using Trademark Fact Check is notable:

-100% of the sunrise applications that passed the Trademark Fact Check analysis have been approved by the .xxx validation agent.

-Trademark Fact Check has covered 99% of the trademark jurisdictions submitted by trademark owners

-Over 90% of sunrise applications have come from just 20 jurisdictions.

Trademark owners need to act quickly before sunrise ends on October 28.  Pre-validation of their applications should be one of the criteria used in selecting their registrar.

To register your trademark, visit www.encirca.com.

Shut out of Sunrise B? If you can’t beat ’em…

For trademark owners not eligible to block their trademarks in sunrise B, they should evaluate applying under Sunrise AD, Landrush and General Availability to protect their brands.

If you are a trademark owner that is not eligible to block your trademarks in sunrise B, there are several options to consider…

Apply under Sunrise AD

If you currently own a pre-existing domain name registered prior to February, 2010 and you would like to register the name in .xxx, then Sunrise AD may be for you. Sunrise AD runs in parallel with Sunrise B and concludes on October 28.  In order to qualify for Sunrise AD, you must join the .xxx sponsored community. Fortunately, the membership criteria is very broadly defined.   Eligibility includes a category called “Service Providers” of others in the community, including manufacturers, delivery companies, caterers, distribution companies, banking services, stylists and hosting services.

Successful applicants under sunrise AD will need to renew their domain name annually. The owner’s name will appear in the Whois as the domain name owner.

Apply under Landrush

.XXX Landrush is recommended if your brand represents a common or generic string.  Landrush also requires registrants to join the sponsored community.  If they are the only party applying for the domain name, the domain is theirs for the minimum price. If more than one party applies for the same domain name, then it goes to auction and is sold to the highest bidder.

Successful applicants will need to renew their domain name annually.  The owner’s name will appear in the Whois as the domain name owner.

Apply under General Availability

First-come, first-served registrations begin during the General Availability phase in December, 2011 for any domains still available after sunrise, landrush and premium auctions.  Membership in the sponsored community is not required.

Successful applicants will need to renew their domain name annually.  The owner’s name will appear in the Whois as the domain name owner, although proxy services will be allowed for these names.

Brands Owners Need to Act

Auction activity for premium generic strings in .xxx indicate there is a lot of interest among domains and investors.  This implies increased demand for landrush and general availability.  Trademark owners should consider carefully their options before it is too late.

Brand owners are welcome to contact EnCirca with specific questions about pre-validation of their trademarks.  Send email to sunrise@encirca.com

Stuck with .com?

Included a “.com” in your trademark registration? It would seem like a tattoo obtained during a wild spring break, you’re stuck with it.

It’s just one of the trademark practices from the dot-com era that is tripping up trademark owners for the .xxx sunrise period.

Many trademarks include a “.com”.  However, during the .XXX Sunrise, trademark owners cannot drop letters to obtain a domain.  So, a trademark such as “example.com” is eligible for “examplecom.xxx” but not for “example.xxx”.

This policy goes against many other standards. For instance, the trademark industry, including the dispute policy, federal courts and the USPTO, long ago decided that for a trademark that included an extension, the extension was immaterial.

But under the rules for the .XXX sunrise, a trademark like “tm.com” is not eligible for “tm.xxx”.  It would be eligible only for “tmcom.xxx”.  Simply dropping the “.com” is not allowed.

However, there is solution for trademark owners.  They can file an amendment 7 with the USPTO to have the “.com” removed from their trademark.  There is still time to do this before the .xxx sunrise period ends.

The change will also benefit trademark owners in the up-coming ICANN trademark clearinghouse as well.

Thomson CompuMark & EnCirca Help Clients “Opt-Out” During .XXX Sunrise

This morning, we announced a special .XXX “opt-out” process to help brand owners block the use of their registered trademarks in the new adult-orientated domain. Brand owners have until October 28th to protect their marks. To learn more about the special opt-out page, visit: http://www.encirca.com/tcm/

We worked with Thomson Compumark to develop a special product to help allow those not involved in the adult entertainment industry opt-out of participation in the .XXX domain.

The Sunrise B period is specifically for those outside of the adult entertainment industry interested in blocking and protecting their trademarks from being registered by others. It is very important for brand owners to act during the Sunrise B period because after October 28, 2011, all remaining .XXX domain names will become available to register by the general public. This means that any unprotected brands could be attached to a .XXX domain.

EnCirca is uniquely positioned to assist Thomson CompuMark because we are pre-validating all sunrise applications with technology that mirrors the Registry’s validation checks for the .XXX sunrise period. By determining eligibility and detecting conflicts between government trademark databases and .XXX sunrise applications, customers will be able to correct their applications before registry fees are incurred.

In addition, we are still offering a money-back guarantee for trademark owners applying for the .XXX sunrise period. Visit our .XXX page for all the details!

Avoid this trap with .XXX

The .XXX sunrise period ends October 28. But the deadline to provide documentation is November 2. Avoid this trap!

The .XXX sunrise period ends October 28.  But the deadline to provide documentation is November 2.  Avoid this trap!
Make sure your application and documentation are completed and submitted at the same time.  That way, you know they are consistent.
There are no second chances.  You are not allowed to make any corrections to your application once it is submitted.
Documentation is required for licensees, assignees and trademark owners from countries that the validation agent cannot verify online.
They have not published the list of countries this includes.
EnCirca is offering a money-back guarantee if your application is rejected by the validation agent.  For more details, see encirca.com/xxx

Registrars will accept your sunrise applications now through  October 28.  But the deadline to provide required documentation is November 2.  Avoid this trap!

Make sure your application and documentation are completed and submitted at the same time.  That way, you know they are consistent and will not cause an issue during validation.

Remember, there are no second chances.  You are not allowed to make any corrections to your application once it is submitted.  So, if your trademark record or license has conflicting information, you are stuck.

Some registrars won’t care when you submit your documentation, since they are not offering any guarantee or refund.

Documentation is required for licensees, assignees and trademark records from countries that the validation agent cannot verify online.  The registry has not published the list of countries this includes.  So, get a copy yourself to review and have it handy in case your registrar asks.

EnCirca is offering a money-back guarantee if your application is rejected by the validation agent.  For more details, see http://www.encirca.com/xxx.

Avoid Trademark Malfunction!

Avoid trademark malfunction! Trademark owners can prevent indecent exposure by registering or blocking their marks in the new top-level domain .XXX with EnCirca. Pre-registrations are being accepted now.

EnCirca will be accepting Sunrise applications for the new top-level domain .XXX, specifically designed for the online adult entertainment industry. Businesses that are not part of the adult industry need to pay close attention because they have the opportunity to block their trademarks so that they cannot be used as a .XXX web addresses.

There will be three tracks within the Sunrise period for .XXX, two of which will be routes to conventional domain name registration by the adult industry members of the sponsored community. The third will be a route for businesses and organizations that consider themselves not to be members of the sponsored community to secure a blocked name.

.XXX is operated by ICM Registry and its launch will be in late summer 2011. To learn more about .XXX, visit
http://encirca.com/html/ex-ex-ex-registration.shtml