Dot Shabaka is Coming (soon)

There are some new TLD applicants that really really really want to be the first new extension to launch.

There are some new TLD applicants that really really really want to be the first new extension to launch.

One of these is the Arabic TLD: شبكة., which means “.web” and transliterates to “.shabaka”. They are hoping to begin the Sunrise Period for trademark owners in October.

It is not going to be a very active Sunrise Period as there are only 14 Arabic trademarks in the Trademark Clearinghouse and even fewer registrars ready to resell it. So, some trademark owners may just need to wait and jump in during the first-come, first-served General Availability period.

But someone needs to go first.

Is leap of faith the new TLDs’ sole branding strategy?

Warren Buffet famously said, “It takes twenty years to build a reputation and five minutes to ruin it.” Every TLD applicant will need to decide how to build trust in their new TLD. The question is, how will they do it? Will you do it up-front or do you expect your public to take a leap of faith?

Warren Buffet famously said, “It takes twenty years to build a reputation and five minutes to ruin it.”

Every TLD applicant will need to decide how to build trust in their new TLD. The question is, how will they do it? Will you do it up-front or do you expect your public to take a leap of faith?

Read the rest of my article on: CircleID

How the Registrar Cash Flow Model Could Collapse with New ICANN gTLDs

The cash flow challenge for Registrars is going to EXPLODE with the addition of over 1,000 new TLDs. So much so, that it may become a major factor for a Registrar deciding whether to support a new TLD. How the new TLD’s back-end provider handles Registrar cash flow could have a significant impact on the viability of a single TLD.

An important talk every TLD applicant should have with their back-end provider.

New top-level domain applicants are getting plenty of advice nowadays about how to launch their new Registry. In addition to thinking about their branding and distribution, they should also be thinking about their business practices with Registrars.

What many of them do not realize is that their cash flow practices, with respect to Registrars, may be a factor of whether ICANN Registrars even support their Registry.

The typical cash flow model today for TLDs is that the ICANN Registrar needs to pre-fund an account at the Registry before processing registrations. When the Registrar uses up their pre-funding, they need to send more money to the Registry. Every Registrar monitors their existing Registry balances and estimates future transactions in order to decide when to send more funds to each Registry.

This model has worked fine for the first decade of ICANN. But it is going to collapse with the introduction of hundreds of new gTLDs. To read the full article, please visit CircleID