Avoid trademark malfunction! Trademark owners can prevent indecent exposure by registering or blocking their marks in the new top-level domain .XXX with EnCirca. Pre-registrations are being accepted now.
EnCirca will be accepting Sunrise applications for the new top-level domain .XXX, specifically designed for the online adult entertainment industry. Businesses that are not part of the adult industry need to pay close attention because they have the opportunity to block their trademarks so that they cannot be used as a .XXX web addresses.
There will be three tracks within the Sunrise period for .XXX, two of which will be routes to conventional domain name registration by the adult industry members of the sponsored community. The third will be a route for businesses and organizations that consider themselves not to be members of the sponsored community to secure a blocked name.
.XXX is operated by ICM Registry and its launch will be in late summer 2011. To learn more about .XXX, visit